In order to combine its consulting, digital services and technological innovation around a single, global identity, the Tunisian group OXIA (with its brands OXIA, FINOXIA and EBSYS) has decided to change its name to WEVIOO, a new umbrella brand uniting all its subsidiaries in Tunis, Paris, Dubai and Algiers.
The name change is part of its expansion strategy abroad and its willingness to accelerate its transformation, so to mark a new page in the history it will write with employees, partners and customers.
In the last 5 years, the Group, which generates more than 80% of its turnover outside Tunisia, has undertaken a major transformation to support its growth and development. At the same time, new acquisitions took place and its offerings were enriched.
"Our medium / long term vision is to send us to a wider international market, develop more proximity to our customers and to offer solutions adapted to innovation and digitalization market needs," said Mr. Mehdi Tekaya, group CEO, at a press conference held today at company headquarters.
Under this new brand, WEVIOO intends to strengthen the positioning of its offers and its solutions in consulting, software engineering, integration of financial software and embedded systems.
To illustrate this change of identity, WEVIOO has adopted a new logo symbolizing dynamism, openness and innovation, values that the Group now embodies more than ever. It has also adopted a new slogan: "Inspired Solutions".
"This new slogan affirms our mission to bring our customers innovative solutions in line with technological developments and new business requirements," said Mr. Tekaya.
And to concretely mark this new stage of its history, WEVIOO moved into a new headquarters in the Z.I Chotrana II technology park of El Ghazala, which is the technological showcase of Tunisia. In this new space, the group's employees will work and evolve in a modern environment meeting international standards. This environment will allow for the accommodation of the new recruits that will consolidate the existing staff in the course of 2016.
Created in 1998, the Group's mission is to design and implement the best technological solutions to improve productivity, performance and profitability. It supports its customers throughout the lifecycle of a project, from consulting to full implementation of the solution and to skills transfer . With over 18 years of experience and presence in the market, it has gained a solid professional reputation, with a rich business expertise and advanced technical skills. Even before this identity change, the group was at the head of consulting and information technology in North Africa.